Digital Marketing for PLUMBERS
“When I started working with Matty G Digital we saw a $131K increase in revenue in the first 6 months.”
LUKE, EASTMAN PLUMBING
how we helped
EASTMAN PLUMBING make more money
In 2024, Eastman Plumbing was ready to grow and make more money. They knew digital marketing was an important piece of the puzzle and, tired of paying for results they weren't getting from internal hires or third-party marketing people, they made their move and invested in Matty G Digital.
They knew that to grow their business and make more money they needed to lock down the #1 spot in the Google rankings for plumbing— and we knew we could make it happen.
In the fall of 2024, we stepped in and got to work. We tore everything down and started fresh with a clear digital marketing plan that would put Eastman Plumbing in front of their target audience wherever they spent time online. We started with SEO, Ads and social media and, within a few months, expanded to include website design and email marketing.
Within the first six months, it was clear that Eastman Plumbing was getting the results they were paying for. Calls were coming in, revenue was steadily increasing and now when you search for anything plumbing-related in the Kawartha Lakes region, Eastman Plumbing is there.
seo AND Google ADs
before
No clear marketing plan
Wasted time and money on SEO and Ad tactics that didn’t deliver
A website that was not showing up when people searched for solutions to their plumbing problems
after
Clearly defined SEO goals informed by ongoing customer-focused keyword research
Showing up when people search for solutions to their plumbing problems
First-page Google rankings for all relevant keywords
Strong ROI on SEO and Ad tactics
Eastman Plumbing hired a jack-of-all-trades marketing person internally to handle everything, including SEO and Google Ads. There was no plan and no understanding of the target audience or the ways they searched for plumbing services. Eastman Plumbing ranked for a minimal number of keywords and their Google Ads were not effectively driving people to the website.
When Matty G Digital took over SEO and Google Ads, the goal was clear: Eastman Plumbing needed to dominate Google for plumbing in the Kawartha Lakes region. We found the ways people were searching for plumbing services and retargeted the website and Google Ad SEO tactics to match. We quickly secured a first-page Google ranking for terms like “emergency plumbing” and then branched out to focus on a wide range of more specific or “niche” plumbing-related keywords. Now, when you search for anything to do with plumbing in Kawartha Lakes—from sump pump installation to well plumbing services—Eastman Plumbing is there. Our focused and intentional SEO and Google Ad tactics have pushed website traffic up 196.43% and have Eastman Plumbing booking 1 to 2 weeks ahead.
Website Design
before
Unclear and confusing messaging
No clear calls to action or next steps
A site that did not position Eastman Plumbing services as the solution that potential customers needed
after
Relatable, customer-focused messaging
Clear language and easy-to-follow next steps
A seamless experience for site visitors
Targeted, professional photos that build trust and brand recognition
When Eastman Plumbing handed over their web design to the Matty G Digital team, the site did not clearly tell potential customers who Eastman Plumbing is, what problems they solve and how to work with them. It had very little content on it, the messaging was vague and confusing, and there was no clear call to action. In other words, the site was not working for them.
Matty G Digital’s website design experts created customer-focused content with clearly defined messaging and easy-to-follow next steps that quickly generated more qualified leads. We converted all CTAs to one simple CALL 24/7 button—because that is what people want when they are facing a plumbing emergency. We ditched generic industry stock photos of plumbing equipment in favour of targeted imagery showing the Eastman Plumbing team in customers’ homes solving problems. This approach helped to establish Eastman Plumbing as professionals that can be trusted and relied on when a plumbing problem happens. The end result was a site that quickly and clearly helped customers understand who Eastman Plumbing is, what they do and how to book their services. And, when the Matty G Digital web design skills grew, we passed that value onto the client with a second website design update to ensure they remained competitive.
why matty g digital?
“I was tired of working with marketing people who didn’t have a plan and didn’t listen. Working with Matty G Digital isn’t like working
with other marketers. Matt speaks my language, understands my goals and makes things happen.”
luke, eastman plumbing
email marketing
before
Inconsistent email tactics
Missed sales opportunities
after
Clear and consistent email marketing plan
Increased brand awareness and trust
Opportunity to introduce existing contacts to an expanded range of services
Eastman Plumbing had an established mailing list but was not using it effectively. There was no plan to guide email content. Inconsistent email tactics resulted in inconsistent results—and missed sales opportunities.
Our team immediately put an email marketing plan in place that included monthly emails, branded email templates and clear, consistent messaging. Keeping Eastman Plumbing in touch with the people who already knew and trusted them helped to keep the Eastman Plumbing name top of mind. We quickly saw an increase in calls and work orders. The first email campaign we ran promoted Eastman Plumbing's deck building services and immediately generated leads that had their team out pricing work. More recently, when Eastman Plumbing decided they wanted to prioritize their home renovation services, we were able to refocus their email content and seamlessly integrate this new messaging to an already engaged mailing list.
social media
before
Engagement prioritized over conversion
Missed sales opportunities
Lack of cohesion with other marketing tactics
after
Social media tactics that support bigger marketing goals
Clear, consistent, customer-focused content
4000% increase in monthly website visitors coming from social platforms
Eastman Plumbing’s social media presence was there, but it was not driving people from social platforms to their website. This was a missed opportunity for lead generation and sales.
At Matty G Digital, social media is one piece of a bigger digital marketing puzzle. Our goal for Eastman Plumbing was to get people from social media to the website. To do it, we stuck with simple, proven social media tactics that included clear messaging, consistent posting and imagery of real people having their plumbing problems fixed by the team at Eastman Plumbing. Before we stepped in, Eastman Plumbing was seeing an average of 5 website visitors coming from social platforms each month. Now, that number is more than 200—an almost 4000% increase.
what is it like working with matty g digital?
"Matty G Digital has been great to work with. Matt clearly knows what he is doing. He keeps it professional, follows through on his plan and gets
us the results we are looking for. I have been able to trust him to handle our digital marketing so I can focus on running my business—and that’s always been the goal.”
Luke, eastman plumbing
YOU’RE THE BEST AT WHAT YOU DO
You deserve to work with the best in digital marketing
As a business owner, I understand the frustration of spending money on services that don't produce results. You know digital marketing is an essential part of growing your business and making more money. You're prepared to pay for results but right now you're being passed around an agency where you get zero personal service and feel like just another number.
At Matty G Digital, you'll get the results you pay for. While my team of marketing experts executes your custom plan, you'll have direct access to me, Matt, a dedicated marketing expert who believes your business can make it to the next level— and who delivers proven digital marketing activities to help you achieve your goals.
When you hand marketing over to an expert you can trust, you’ll finally be able to relax and focus on what you do best: running your business. Let Matty G Digital get you the results you need so your business can grow and make more money.
If You Are Serious About Results, Let Your Digital Marketing Be My Responsibility.
If You Are Serious About Results, Let Your Digital Marketing Be My Responsibility.
Matty G Digital is a proven local digital marketing expert who can get you the results you need to grow your business and make more money. Download your free copy of the guide How Digital Marketing Can Push Your Million-Dollar Business To The Next Level to find out why you should trust Matty G Digital with your digital marketing.
