Social Media Manager for Community Management
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The most popular social media platforms have a bajillion (yeah, that is the technical term) users worldwide. Across North America, the number is not quite that, but it is obviously still huge. On average, we spend over 3 hours a day on our phones. This creates a great opportunity for social media managers to:
Build awareness by getting more eyes on your business, products, and services
Get more traffic on your website
Even get form, email, or call leads
So what are we supposed to do knowing all of this? Enter: social media management (AKA organic social media or as I like to call it community building). Social media management is all the posting that goes on in a page / profile and getting found on social media (Facebook, Instagram, LinkedIn, Twitter, etc.) organically.
Why does any of this matter though? Well we know that people typically interact with a business 12 times online before they become a lead or reach out to the company. Unfortunately, we do not know specifically what will trigger that action. This basically means we have to stay active with community management to build and maintain that brand awareness.