Google AdWords Pay Per Click (PPC) Advertising + Marketing
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The fastest way to get your business to the top of Google is with Google AdWords pay per click marketing. Also known as PPC, pay per click advertising is a great way to:
Show up in searches when someone is looking for your businesses keywords from wherever they may be on desktop or mobile
Get more eyes on your products and services
Drive more traffic to your website
And ultimately, generate more leads through calls, emails, and form fills
Pay per click advertising lets you bid on people’s searches so your business can appear on Google. Or target people based on articles they are reading, their interests, websites they are visiting, and a bunch of other options on websites across the web. The cool thing about PPC marketing is that you only pay for results like clicks on your ad.
PPC does require a good understanding of the Google AdWords platform (recently renamed to Google Ads), its metrics, and all its levers and pulleys to get your business found.